Top-of-funnel content is not the constraint
Most B2B sites have plenty of explainer content and almost nothing for a buyer who already knows the category and is narrowing options.
Build the middle
Comparison pages, alternatives pages, integration and use-case pages, pricing-logic explanations, and specification detail. These attract lower volume and convert at multiples of blog traffic.
Validate demand before writing, then let subject-matter experts review the draft. Never fill gaps with invented figures.
Measure to pipeline
Report organic on assisted opportunities, not sessions. If a page cannot be traced to a next step, it needs a next step, not more words.