Media buying
Performance Media & Paid Ads
Paid demand that is structured, measured, and defensible.
Full-funnel paid media across Meta, Google, LinkedIn, YouTube, and programmatic — planned against pipeline targets rather than platform vanity metrics.
- Starts with
- A media and tracking audit before any spend changes hands.
- Timeline
- Audit in 2 weeks, first optimised flight live inside 30 days
- Platforms
- Meta (Instagram + Facebook), Google Search & Performance Max, LinkedIn Campaign Manager, YouTube, Programmatic / display
What we run
Media plan and channel mix
Budget split by objective and funnel stage, with the reason each channel is in or out of the plan written down.
Account architecture
Naming conventions, campaign and ad-set structure, audience layering, exclusions, and budget guardrails.
Creative testing system
Hook, format, and offer variants shipped on a schedule, with a test log that records what was learned.
Measurement
GA4, server-side tagging, conversion imports back to CRM, and a single source of truth for cost per opportunity.
Optimisation cadence
Weekly pacing and bid review, monthly plan revision, and a documented escalation rule when performance drifts.
What you get
- Quarterly media plan with budget split by channel and objective
- Rebuilt or audited ad accounts with documented structure
- Creative test roadmap and running test log
- Tracking and conversion-import setup verified end to end
- Weekly pacing report and monthly performance readout
Questions we get asked
Do you need to own our ad accounts?
No. We work inside your accounts with agency access, so everything we build stays yours if we stop working together.
What is the minimum sensible spend?
Enough per channel to reach statistically useful learning inside a month. We will tell you if a channel in your plan cannot clear that bar and recommend cutting it.
Formats that include this line
Fixed-scope sprint
Diagnostic Sprint
Teams spending on marketing without agreement on what is working.
Monthly retainer
Growth Retainer
One brand ready to run paid, creative, and organic as one plan.
Monthly retainer
Full-Service Partner
Brands that want media, creative, organic, and RevOps under one accountable team.
Programme retainer
Multi-Brand Programme
Groups running several brands, regions, or sub-domains from one centre.
Pairs with
Start with a diagnosis, not a pitch
Tell us what you are running today. We will come back with the gaps we would fix first and what we would leave alone.