Process & team

How an engagement actually runs

No discovery theatre. Five phases with named outputs, a fixed weekly rhythm once live, and a pod structure so you always know who does the work rather than who sold it.

  1. 01

    Diagnose

    Weeks 1-3

    We audit media, creative, organic, and CRM together, verify tracking, and rank the gaps by revenue impact rather than by how easy they are to fix.

    Output

    Written audit, current-state map, ranked fix list

  2. 02

    Plan

    Week 3-4

    Channel mix, creative angles, content targets, and pipeline mechanics are agreed as one plan with named owners and a measurement definition per KPI.

    Output

    Quarterly plan, KPI definitions, owner map

  3. 03

    Build

    Weeks 4-8

    Accounts, templates, pages, cadences, and dashboards are built. Nothing goes live before the measurement behind it works.

    Output

    Live accounts, asset templates, CRM build, dashboards

  4. 04

    Run

    Monthly

    A fixed operating rhythm: weekly pacing and creative shipping, fortnightly test review, monthly plan revision and written readout.

    Output

    Weekly report, monthly readout, running test log

  5. 05

    Compound

    Quarterly

    Winners get more budget and more variants, losers get cut on evidence, and the improvement backlog is re-prioritised with you.

    Output

    Quarterly review, revised plan, improvement backlog

Operating rhythm

What a normal month looks like once you are live

Weekly

Pacing review, creative shipped, follow-up SLA check

Fortnightly

Test review — what gets scaled, what gets cut

Monthly

Written readout, plan revision, next asset batch agreed

Quarterly

Portfolio review, budget reallocation, roadmap reset

Team

Delivery pods, described by role

We publish roles rather than headshots, because the pod that staffs your account is assembled from these functions and named in your agreement.

Strategy

Account strategist & analyst

Owns the plan, the numbers, and the argument for what changes next.

Media

Paid media buyers per platform

Structure, bid, pace, and defend the spend across Meta, Google, LinkedIn, and YouTube.

Studio

Creative director, editors, designers

Concept, produce, and localise A/V, motion, and static assets on a release calendar.

Organic

SEO lead, editors, web engineer

Technical health, keyword and content strategy, and the pages that convert.

RevOps

CRM architect & automation engineer

Builds and maintains routing, cadences, automation, and reporting.

Programme

Delivery manager

Runs the calendar, the QA gate, and every report that reaches you.

Remote teams in India with offices in New Delhi & Dubai. Serving clients globally.

Tooling

We run on your stack, not a black box

Ad accounts, CRM, analytics, and asset files stay in your ownership with agency access. Where AI speeds up production or reporting, it sits behind a human QA gate — see the automation estimator for exactly which activities we automate, assist, or keep fully human.

Start with a diagnosis, not a pitch

Tell us what you are running today. We will come back with the gaps we would fix first and what we would leave alone.