Revenue operations
RevOps, CRM & Outbound
The system that catches everything the media creates.
CRM architecture, follow-up discipline, automation, and outbound execution — so demand generated upstream turns into recorded, worked pipeline.
- Starts with
- A revenue audit of lead flow, follow-up, CRM, and reporting.
- Timeline
- Audit in 2-3 weeks, build in 4-8 weeks, then ongoing
- Platforms
- HubSpot, Pipedrive, Zoho, n8n / Make, Email & LinkedIn sequencing
What we run
CRM architecture
Pipelines, stage exit criteria, properties, required fields, and the views each role actually needs.
Follow-up systems
Cadences with owners and timers, routing rules, and SLAs that are visible when they slip.
Automation
Activity logging, task creation, hygiene enforcement, and cross-tool orchestration in n8n or Make.
Outbound execution
ICP definition, list sourcing and enrichment, per-segment messaging, and multichannel sequencing.
Managed operations
Weekly hygiene passes, review prep, dashboard upkeep, and a prioritised improvement backlog.
What you get
- Configured CRM with documented stage model and runbook
- Live follow-up cadences, routing rules, and SLAs
- Automation for logging, tasks, and stage hygiene
- Documented ICP with live multichannel sequences
- Monthly revenue operations report with commentary
Questions we get asked
Will this replace our sales team?
No. It removes the administrative work around selling and makes follow-up unmissable. Conversations stay human.
We already have a CRM nobody uses. Now what?
That is the usual starting point. We simplify the model to what your team will genuinely maintain, then automate the rest.
Formats that include this line
Fixed-scope sprint
Diagnostic Sprint
Teams spending on marketing without agreement on what is working.
Monthly retainer
Full-Service Partner
Brands that want media, creative, organic, and RevOps under one accountable team.
Programme retainer
Multi-Brand Programme
Groups running several brands, regions, or sub-domains from one centre.
Pairs with
Start with a diagnosis, not a pitch
Tell us what you are running today. We will come back with the gaps we would fix first and what we would leave alone.