Automation

Currency

Can this stack run on AI, and what does it cost per month?

Short answer: roughly three quarters of the work in these stacks can be executed by agents. The remaining quarter — ICP judgement, commercial decisions, conversations, and deliverability risk across a group of domains — is where the cost stays human. The estimator below prices a supervised-agent model across every sub-brand.

Automatable

Sourcing, research, drafting, reply triage, hygiene, reporting

AI-assisted

ICP, offer strategy, stage design, audit interpretation

Stays human

Sales conversations, pricing, adoption, domain reputation

Running cost estimator

Pre-filled for a global group with several sub-domains. Change anything — the model recalculates instantly.

Knowledge Capital (global, multi sub-domain)

Autonomy level
Geographic footprint
Stacks in scope

Expected monthly

$23,099

$17,324 – $32,339 range

Per brand / month

$3,850

6 brands in scope

Work run by agents

70%

Weighted across selected stacks

Cost lineBasisMonthly
AI model spend$823
AI account & contact research5,400 contacts x $0.05$356
AI message drafting & variants5,400 contacts x $0.03$214
AI reply triage & classification432 replies at a 8% reply rate$23
AI CRM hygiene & logging agents12 seats monitored continuously$40
AI reporting & commentary6 brands x monthly pack$48
Continuous audit & findings refresh6 brands re-scored monthly$143
Data & platforms$1,564
Data sourcing & enrichment5,400 verified contacts x $0.09$486
Sending inboxes & warmup18 inboxes across 6 brands$94
Sending domains & DNS monitoring6 brand domains protected$18
CRM seats12 seats x $45$540
Sequencing platform3 workspaces$180
Agent orchestration & automation platformBase + $9 per brand$174
Reporting data layer6 brands consolidated$72
LeadBridge fees$20,713
LeadBridge managed retainer5 stacks across 6 brands, supervised agents$16,368
Build & onboarding (amortised)$52,140 one-off over 12 months$4,345
Total monthly run rate$23,099

One-off build

$52,140

Amortised at $4,345/mo over 12 months

Cost per contact reached

$4.28

5,400 contacts/month

Cost per meeting

$356

~65 meetings at a 1.2% booking rate

Versus building it in-house

Same scope, staffed with people instead of agents — plus the identical data and platform bill, which does not go away.

  • 5 SDR / outbound reps$21,000
  • 2 RevOps manager(s)$13,000
  • 1 revenue analyst$5,200
  • Data & platforms (unchanged)$1,564
In-house monthly$40,764

The automated model runs about $17,664/month lighter, and the one-off build pays back in roughly 3 month(s).

What can actually be automated

Activity by activity, per stack. The percentage is the share of delivery effort that can run without a person in the loop.

AutomatableRuns unattended once configured. Humans read the output, not the input.
AI-assistedAI drafts or proposes; a human decides. Quality collapses without the review step.
HumanJudgement, relationship, or brand risk. Automating it is how accounts get damaged.
Revenue Audit70% automatable

AI can gather and quantify everything. Deciding which finding is worth fixing first requires knowing the business.

  • AutomatablePull lead source, conversion, and stage-duration data from CRM and ad platformsStructured extraction and joins across systems — deterministic once connected.
  • AutomatableTrace follow-up speed and touch counts across inboxesThread parsing and timing maths at scale is exactly what models are good at.
  • AutomatableCRM hygiene scoring and stage-definition drift detectionRules plus classification against agreed stage criteria.
  • AI-assistedFirst-pass findings narrative and effort-versus-impact rankingAI drafts the ranking; a consultant corrects it against commercial reality.
  • HumanStakeholder interviews and the readout conversationThe value is in the room: objections, politics, and what the team will actually do.
Revenue Engine Setup45% automatable

Configuration can be generated. Getting a team to agree on stage exit criteria is change management, not software.

  • AutomatableCRM object, property, and pipeline configurationAPI-driven build from a declared spec, repeatable across every sub-brand.
  • AutomatableDashboard and report constructionGenerated from the same spec; identical across brands by default.
  • AutomatableAutomation and routing rule generationAI writes the workflow definitions; tests run against sandbox records.
  • AI-assistedStage model and exit-criteria designAI proposes a model from the audit; the team has to accept and adapt it.
  • HumanTeam enablement and adoptionNobody changes how they sell because a document was generated.

Most upkeep is mechanical. Prioritising the improvement backlog and defending numbers in a pipeline review is not.

  • AutomatableWeekly CRM hygiene, dedupe, and field completion passesThe single highest-leverage thing to automate — it is pure repetition.
  • AutomatableBroken automation and sequence monitoring with alertsHealth checks plus anomaly detection on volume and error rates.
  • AutomatableMonthly reporting pack with written commentaryNumbers are queried; commentary is generated and lightly edited.
  • AI-assistedPipeline review prep and deal-risk flaggingAI flags stalls and gaps; the reviewer decides what it means.
  • HumanImprovement backlog prioritisationRequires knowing what the business is betting on this quarter.

Sourcing, drafting, and triage automate cleanly. ICP judgement and the actual sales conversation do not.

  • AutomatableList sourcing, enrichment, and verificationHighest-volume, lowest-judgement step. Automate first.
  • AutomatableAccount and contact research for personalisationRetrieval plus summarisation against a fixed research brief.
  • AutomatablePer-segment, per-trigger message drafting and variant generationWith a human-approved voice guide and a blocked-claims list.
  • AutomatableReply triage, intent classification, and CRM loggingClassification into interested / not now / referral / unsubscribe, then routing.
  • AutomatableMeeting booking and reschedule handlingCalendar negotiation is bounded and safe to hand over.
  • AI-assistedICP definition, offer, and messaging strategyAI generates options fast; choosing the wedge is a commercial call.
  • HumanDiscovery calls, negotiation, and deal progressionNever automate the conversation you are trying to earn.
  • HumanDomain and deliverability reputation decisionsFor a multi-brand group, one bad sending decision damages every domain.

Cadence execution and hygiene automate. What to say at the point a deal is genuinely at risk stays human.

  • AutomatableFollow-up timers, task creation, and escalation on silenceRemoves the main leak: the third touch nobody made.
  • AutomatableActivity logging and stage hygiene enforcementWrite-back automation, no human keystrokes required.
  • AutomatableResponse-time monitoring and SLA alertingMeasured per brand, per owner, continuously.
  • AI-assistedContextual follow-up copy on live dealsDrafted from the thread, sent by the owner.
  • HumanLate-stage and at-risk deal interventionThe moments that decide revenue are the ones worth a person.

Assumptions behind the numbers

Every rate is a public-list-price planning estimate, not a quote. All of them live in one file and can be re-priced once real vendor terms are known.

AI research + drafting

$0.08 per contact reached

Reply handling

8% reply rate, $0.04 per reply classified

Enrichment & verification

$0.09 per contact

Sending infrastructure

$5.20 per inbox, per month

CRM

$45 per seat, per month

Orchestration

$120 base + $9 per brand

Cost band

Low 75% / high 140% of expected

Booking rate

1.2% of contacts reached become meetings

Biggest levers on the number

  • Contact volume drives AI and enrichment spend almost linearly — narrowing the ICP cuts cost faster than any vendor negotiation.
  • Autonomy level trades compute for service fees: agents cost more tokens and less oversight.
  • Brand count drives fixed cost — shared infrastructure across sub-domains is where the multi-domain group saves most.