Stage: DiagnoseEngagement: DiagnosticTimeline: 2-3 weeks

Revenue Audit

Know exactly what is slowing revenue before you spend on fixing it.

A focused diagnosis of your lead generation, follow-up, CRM, and pipeline process to identify what is slowing growth.

  • CRM visibility
  • Follow-up discipline
  • Pipeline generation

What it solves

  • Leads arrive from several places and nobody can say which source actually converts.
  • Deals stall without anyone noticing until the quarter closes.
  • CRM data is stale, so reporting is argued about instead of used.
  • The founder is the only reliable source of pipeline truth.

What's included

  • Lead source and conversion review across every inbound and outbound channel
  • Follow-up trace: how quickly and how often leads are actually worked
  • CRM hygiene and stage-definition review
  • Pipeline and forecast sanity check against real activity
  • Prioritised findings with an effort-versus-impact ranking

Tooling layer

CRM
HubSpot, Pipedrive, Zoho, or spreadsheet reality check
Outreach
Email and LinkedIn sequencing tools currently in use
Reporting
Existing dashboards reviewed for what they can and cannot prove

Deliverables — what done looks like

  1. 01Written audit with findings mapped to revenue impact
  2. 02Current-state map of lead flow through to closed won
  3. 0390-day fix sequence you can execute with or without us
  4. 04Readout session with your team

Related stacks

AI automation

See which activities in this stack can run on agents, which stay human, and what the monthly run rate looks like across a multi-brand group.

Automation feasibility & cost