Automate the mechanical
List building and enrichment, sequence sending, activity logging, task creation, stage hygiene, reporting assembly, first-pass reply classification. All of it is rules and text handling.
Assist, do not replace
Message drafting, segment hypotheses, and report commentary are faster with AI and worse without review. Keep a human approval gate on anything a prospect will read.
Leave alone
ICP judgement, pricing conversations, objection handling, and relationship calls. Automating these does not save cost; it removes the part of the process that creates margin.