Education & advisory
One media and creative system across a portfolio of sub-brands
Multi-brand knowledge group
The situation
Several sub-domains each ran their own ads, their own creative, and their own spreadsheet. Nobody could compare brands or say which offer travelled best.
What we ran
- Consolidated account structures under one naming and budget model
- Built a master creative system with per-brand variant templates
- Centralised lead capture and routing into a single CRM with brand tagging
- Introduced AI-assisted production for localisation and volume variants
What shifted
- Portfolio and per-brand reporting available from the same source
- Creative turnaround moved from ad-hoc requests to a monthly release calendar
- Brand-level spend decisions made on comparable numbers
Anonymised engagement pattern. Performance figures available under NDA.
Service lines involved
Recognise your situation here?
Send the short version of what you are running today and we will tell you what we would fix first.