LeadBridge
Currency

Identity design

Brand identity system

Turn the platform into a visual and verbal system a team can apply without breaking it.

Act as an identity design director. Specify logo direction, type, colour, imagery, layout grid, motion behaviour and governance rules. Describe design intent precisely enough to brief a designer.

Brief

Deliverables from this module

  • Three named identity routes with rationale
  • Type, colour and imagery specification
  • Do / do-not application rules

Tool layer

  • Figma libraries
  • Adobe Illustrator
  • Fontshare / Adobe Fonts
  • Contrast checkers for accessibility

Also in Brand, product & collateral

What this module returns

  1. 01 Identity routes
  2. 02 Typography system
  3. 03 Colour system
  4. 04 Imagery and graphic device
  5. 05 Application rules and governance
  6. 06 Recommended tools, next actions and risks

Run it on your own brief, or load an example output first.