Currency

Marketing collateral

Collateral development

Build the sales and marketing kit that the brand actually needs, in priority order.

Act as a collateral production lead. Return a prioritised collateral inventory with purpose, owner, format, production route and reuse logic. Distinguish must-have from nice-to-have.

Brief

Used to size recommendations and the cost map.

Deliverables from this module

  • Ranked collateral inventory
  • Template set specification
  • Release calendar with owners

Tool layer

  • Figma master templates
  • Canva for team-editable versions
  • Descript for video cut-downs
  • DAM or shared drive with naming rules

What this module returns

  1. 01 Priority collateral inventory
  2. 02 Sales-facing assets
  3. 03 Marketing and awareness assets
  4. 04 Templates and reuse system
  5. 05 Production and release plan
  6. 06 Execution cost map
  7. 07 Recommended tools, next actions and risks

Run it on your own brief, or load an example output first.