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Product branding

Product identity & naming

Name, structure and dress a product or portfolio so each item is distinct and legible.

Act as a product branding lead. Produce a naming architecture, candidate names with rationale, product descriptors, and the visual differentiation logic across the range.

Brief

Deliverables from this module

  • Naming architecture diagram in words
  • 8-12 screened name candidates with rationale
  • Range differentiation rules

Tool layer

  • Trademark search (national registry)
  • Domain availability check
  • Figma for range mock-ups

Also in Brand, product & collateral

What this module returns

  1. 01 Naming architecture
  2. 02 Name candidates
  3. 03 Descriptors and claim ladder
  4. 04 Range differentiation logic
  5. 05 Screening and clearance checklist
  6. 06 Recommended tools, next actions and risks

Run it on your own brief, or load an example output first.